Cinespace
This case study is showcasing a project that went in a bit more of a personal direction
INITIAL RESEARCH
Right off the bat when doing research I had a few different ideas that would all majorly focus on using a voiceover and NASA footage.
After introducing an idea that starred my 4-year-old nephew Carter, I received positive reception, so I decided to go into that direction.
DEVELOPMENT
After a few talks with colleagues, I realized I had to nail my idea going down before editing any video. So I did a few test runs with Carter to see what reactions I would get out of him by doing something Q&A based. I also started to develop assets that could be seen in the final product, drawing assets that felt authentic but recognizable.
NOTES
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Show off editing skills
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Heavily dependent on what my nephew says to me, make sure the audio is well edited
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Keep it authentic
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Keeping it short (treating it as an ad for NASA)
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Needs a CTA (call to action)
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Keep in mind what message I want portrayed
Based on the notes I had received, I needed to cut down the work I was expecting on doing, and not to overwhelm myself. Instead of editing for an almost 3 minute long video, I should execute a well done 30 second video instead.
PAUSE...FOR 2 WEEKS
As Hurricane Ian approached, my project was left alone for a while, during this time I was nervous about what to do and if I gave myself enough time to do what needed to be done.
Moving Forwards
From there I had to see what came naturally from Carter, seeing what he already knows and what questions he responds well to.
I also wanted to keep the goal of inspiring people to go into STEM and found a very interesting quote by one previous astronaut, Mae Jemison "We have the opportunity to create the future and decide what that's like"
RESEARCH, RESEARCH...AND EVEN MORE RESEARCH
NASA has an incredible library of images and videos that are truly amazing to search through, so while I enjoyed doing it, it was hard finding clips that I thought could work well for this project. I wanted every clip to have some sort of purpose besides "looking cool". This is when I realized I can go forward with having a versions story archetype. Using a circular motif could be a way to unify the clips, and be something to find while on what feels like an endless search through space (aka NASA footage).
Circle Motif
WHY THE CIRCLE?
Good question, I'm glad you asked! Besides being something that can easily be contained within the center of the composition, it is very representational. Circles can represent unity and infinity, which are essential messages I want to portray in my video.