Mellow Mushroom
This brief contained a new frontier for me, Snap Lens Studio. The idea of developing an AR filter that could be used definitely piqued my interest. As the brief states "Everyone has a hard time deciding what to eat when they are handed a
menu full of delicious options. Mellow Mushroom has the perfect answer...an Augmented Reality menu cover that suggests the meal for you."
Mellow Mushroom Pizza Bakers was founded in 1974 in Atlanta, Georgia. The franchise, operated under Home-Grown Industries of Georgia, Inc., is headquartered in Atlanta, Georgia. For over 40 years, Mellow Mushroom Pizza Bakers has been serving up fresh, stone-baked pizzas to order in an eclectic, art-filled, and family-friendly environment. Each Mellow is locally owned and operated and provides a unique feel focused around great customer service and high-quality food.
Pitch
When creating my pitch, I thought about what is currently popular and what could be used to help a client make a decision. My art director then suggested having the filter face the opposite way, (towards the menu) and wanted me to incorporate 3D elements.
Development
After communicating with my art director I had originally drawn up a character to 3D model I found that I was struggling with creating it the way I wanted to. I also had to take into consideration that I was not going to be available for half of the week as I would be away. So I had to pitch two other ideas that I thought were more attainable within the time constrain. So I moved forward with another pitch of a roulette wheel with multiple menu options.
Talking With the Client
I got the amazing opportunity to talk with Karen Atwood while I was away from campus. Karen is the current owner/operator of the Sarasota based Mellow Mushroom. After talking with her about what she would like to see come out of this project, I cam out with these notes:
-Incorporate “mellowverse” color palette (Karen said she would forward me the branding email she recently received)
-Doesn’t like the idea of a randomized suggestion because customers might like what they were suggested. (ex: holy shiitake pizza and they don’t like mushrooms)
-Liked the idea of the original personality quiz style pitch
-Make questions fun but also basic to get an understanding of what customer would want
-Said I can try to scan menu items (but I might have access to assets in the future so we will see)
So moving forward, I’ll be developing the quiz style filter with the new branding that mellow mushroom has!
Asset Development
After finding a helpful template that I could use for a prototype, I needed to develop my assets for this personality-based quiz. This included taking inspiration from Mellow Mushroom's rebranding that they did while I was developing this filter! While it still is a prototype I had a very fun time experimenting with a new software that I can see myself using in the future.
FINAL PRODUCT